Introduction: Streetwear has evolved into a global movement, drawing inspiration from various cultures and identities. But what happens when streetwear meets the ancient stories of gods, heroes, and myths from India? At 108 Clothing, we’re blending the rich tapestry of Indian mythology with contemporary fashion, creating streetwear that tells a story. And we have written this piece to let you explore how mythology inspires modern street style and the deeper meanings behind our designs.
Long ago, someone asked us: “When there are so many contemporary inspirations available in today’s world, why do you want to go back in history and create 108?”. And while we could have given them 108 reasons for this, we gave just two: The history is what has made us, us today. Where would we, as India, be if not for our majestic history? And the other thing is that we want to expand the idea of Indian clothing. Bharat is going global and the scope of Indian clothing should evolve too. By fusing it with streetwear, we aim to showcase the true meaning of Indian culture, its stories, and more through the prints.
Let’s dive a bit deeper in this concept.
The Power Mythology holds: Indian mythology is vast, with stories that have been passed down for thousands of years. Whether it's the epic battles of the Mahabharata or the wisdom of the Upanishads, these stories are full of symbolism, heroes, and lessons that can motivate you to do better, even today. By incorporating mythological motifs and symbols into streetwear, 108 Clothing allows you to carry these stories with you as you explore the modern world today.
Take, for example, our Hanuman Hoodies—bold, athletic, and powerful, just like Hanuman, known for his strength and loyalty. Or our Shiva-inspired tees, which symbolize destruction and renewal, a perfect metaphor for personal growth and reinvention. Each piece is carefully crafted not just for style, but to evoke the energy and story behind these divine figures.
When Cultural Pride Meets Contemporary Style: At its core, streetwear is about self-expression. For young people, it’s a way to show the world who they are and what they believe in. By drawing from Indian culture, 108 Clothing offers a fresh take on traditional symbols, making them relevant to today’s generation. Wearing a hoodie that showcases the lotus, a symbol of purity and enlightenment, isn’t just about fashion—it’s about identity, heritage, and pride.
Our Krishna-themed designs are a perfect example. Krishna, the god of love and compassion, is depicted in ways that appeal to today’s street style—a feisty deity who turns to being the destroyer when wrath comes to the world. This one isn’t just a shirt, it’s a way to connect to a greater cultural narrative, one that is deeply personal for many.
Sustainability and Spirituality: Indian culture places a strong emphasis on sustainability, and so do we. At 108 Clothing, we believe in creating fashion that is as ethical as it is stylish. By using sustainable materials and eco-friendly production methods, we ensure that our products align with the values that have been an intrinsic part of Indian spirituality for centuries.
When you wear a 108 Clothing piece, you’re not just wearing art—you’re embracing a lifestyle. A lifestyle that respects nature, values heritage, and seeks a deeper connection with the world around us. This philosophy of mindful creation and consumption is woven into everything we do, just as it has been woven into Indian tradition for millennia.
At 108 Clothing, we’re not just making clothes; we’re creating a movement. A movement that connects the past with the present, that allows people to wear their culture with pride, and that speaks to the deeper stories that unite us all. Whether you’re wearing a Hanuman hoodie or a Krishna tee, you’re not just making a fashion statement—you’re part of a story, a tradition, and a modern myth.
Let your clothes tell your story. Explore the world of Indian culture with 108 Clothing and wear what matters.
